| COLIN Co.: New Product Development - Teaching Note |
| 作者姓名：Chong Wu; Hubert Pun; Zhenhua Zhang; |
| | 商品編號：8B17D024 |
| 出版日期：2017/12/05 | 內容長度：10 頁 |
Teaching note for product 9B17D024.
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| COLIN Co.: New Product Development |
| 作者姓名：Chong Wu; Hubert Pun; Zhenhua Zhang; |
| 商品類型：Case (Field) | 商品編號：9B17D024 |
| 出版日期：2017/12/05 | 內容長度：9 頁 |
COLIN, a producer of garment care products headquartered in Santa Barbara, California, was working with a large U.S. retailer to produce the Bristol, an innovative garment steamer that the retailer wanted to launch for the 2017 U.S. Thanksgiving season. To meet that deadline, COLIN would have one month less than was typically needed to launch a new product. This launch date left COLIN with limited time for research and development, manufacturing, .....more
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| SAPMER: Strategic Growth and Its Financial Implications - Teaching Note |
| 作者姓名：Yuan Ding; Hua Zhang; Chun (Jane) Xie; Ellen Jiang; |
| | 商品編號：8B17B006 |
| 出版日期：2017/03/24 | 內容長度：7 頁 |
Teaching note for product 9B17B006.
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| SAPMER: Strategic Growth and Its Financial Implications |
| 作者姓名：Yuan Ding; Hua Zhang; Chun (Jane) Xie; Ellen Jiang; |
| 商品類型：Case (Field) | 商品編號：9B17B006 |
| 出版日期：2017/03/24 | 內容長度：12 頁 |
SAPMER SA was a Southern Ocean fishing company started by three Reunion Island entrepreneurs with one ship in 1947. The company grew from an entrepreneurial venture to a corporate acquisition, then back to a beloved family business not expected to make much money. But in 2006, SAPMER SA tested the waters with a new tuna venture. The venture was successful, but the company saw a better long-term opportunity in occupying a niche position. SAPMER SA .....more
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